Evariant, Inc., founded in 2008 and based in Simsbury, Connecticut, offers a robust, cloud-based marketing automation, customer relationship management and social media platform designed to help hospitals acquire and continuously engage with new patients and physicians. Evariant provides hospital marketers with the ability to launch highly targeted marketing campaigns, combined with real-time visibility into their physician referral streams and patient acquisition.
The platform seamlessly interfaces with a hospital’s clinical, billing, call center, and external information systems, plus provides transparency into specific patients and physicians that were engaged through Evariant, enabling precise analysis of the return on marketing expenditures.
FUND: HEP I
STATUS: Acquired by Healthgrades in January 2020